Richard Crispo

Richard Crispo - Creative Director

4051 Forest Creek Dr. SE Grand Rapids Suite #2d 49512 email: cell: 310-310-0501


To constantly stretch my limits, explore new ways of connecting with consumers by creating ideas that are unique in helping businesses increase their brand awareness.

Work Experience

Creative Director
Davenport University, Grand Rapids, MI

2010 - Present

Rebrand, redesign and reestablish Davenport University as one of the leading institutions in the fields of business, technology and health. In charge of all creative concepts for print, videos, web and TV executions

Advertising Consultant, Director, Camera Operator and Editor

2008 - 2010

In charge of writing, directing and editing video content for small businesses to advertise their brand over the Internet.

Clients: Ann Arbor Center for Financial Services, The Gandy Dancer Restaurant, Employment Group, Dummies on the Run, Perrigo Pharmaceutical, Advertising consultant for GlobalHue multi-cultural advertising agency, Campbell-Ewald and EuroRSCG Chicago

Group Creative Director, Sr. VP
JWTTeamDetroit, Dearborn, MI

2005 - 2008

Responsible for running creative and digital groups to produce advertising concepts for Ford cars.

Client: Ford Automotive

Group Creative Director, Sr. VP
Publicis, Dallas TX

2002 - 2005

Responsible for running creative teams to come up with advertising campaigns for national and international brands. Launched the first advertising campaign for Curves for Woman, “The Power to Amaze Yourself.”

Clients: Champion, BMW, Denny’s, GlaxoSmithKline, and Ross accounts.

Creative Director VP

1995 - 2002

In charge of guiding creative teams in my group that worked on assignments from fast food to communications.

Clients: McDonald’s, Wilson Sporting Goods, Anheuser-Busch, US West Telecommunications

Creative Consultant
Richard Crispo Consulting, San Ramon, CA

1994 - 1995

Creative freelance work for advertising agencies like Goodby Silverstein & Partners SF, Goldberg/Moser/O’Neal SF and DDB LA.

Client: Dell Computers, Cigna, Royal Viking Cruse Lines, Foster Farms Chicken

Sr. Art Director
Hal Riney & Partners, San Francisco, CA

1990 - 1994

Created advertising ideas for national brands. I was instrumental in creating the advertising campaign that launched the Saturn Automobile: “A Different Kind of Company, a Different Kind of Car.” Also worked on Perrier, Prune Board, and Mirage Hotels accounts.

Clients: Saturn Automobiles, Perrier, Prune Board and Mirage Hotels

Associate Creative Director
Ketchum Advertising, Los Angeles, CA

1987 - 1990

Helped open the Los Angeles Ketchum office and create the first advertising campaign for Acura Automobile. Helped in all new business. Also worked with Hungry Hunter Restaurants and Redkin Hair Products.

Clients: Acura Automobiles, Hungry Hunter Restaurants and Redkin

Art Director
Chiat/Day, Los Angeles, CA

1983 - 1987

Responsible for creating award-winning ideas to help small clients build their brands and establish them as a household name in the market place.

Clients: Nike, Pioneer Electronics, Mitsubishi Electronics, Yamaha Motorcycles and Snowmobiles, Home Savings of America


One Show, CA, Cannes

New York Art Director’s Club

Guest speaker at Virginia Commonwealth University and University California at Long Beach

Instructor of Advertising at UCLA

Guest speaker at Rotary Club of Ann Arbor North


University California at Long Beach

Bachelor of Fine Arts